Hoogasian Flowers in the Digital Media and Print

Hoogasian Flowers received exposure on sfgate.com today and will be in traditional print tomorrow in the San Francisco Chronicle. The article outlines a bit of history of Hoogasian Flowers, the San Francisco Flower stands, the floral industry (including our involvement in Florists for Change, http://www.floristsforchange.com/)  and the Hoogasian Family. Larry and Harold were interviewed at the Seventh Street location and looking forward to positive feedback.
http://www.sfgate.com/bayarea/article/Hoogasians-see-thornier-side-of-S-F-floral-trade-3699591.php

260 Fifth Street - Good Bye!

A demolition in its final stages at 260 Fifth Street in San Francisco is hardly notable save for the fact that this building was, for many years, the home of Bill Graham Presents. Bill Graham changed the face of concert promotion and was instrumental in the careers of many rock icons including Santana and the Grateful Dead. Cheers, Bill!

July Birth Month Flower is Larkspur

Larkspur

Botanical Name :	Consolida spp.
Common Name :	Larkspur
Product Use :	Cut Flower
Pronunciation :	con-SOL-i-da
Family Roots :	Member of the Ranunculaceae (buttercup family). Native to the Mediterranean region. Related species include buttercup, clematis, anemone, monkshood, peony.
Personality :	Flowers are 1/2 inch wide, cup-shaped with a spur at the back and many occur in a long terminal spike. Stems leafy, 24-36 inches long. Plant is an annual, classed as a dicotyledon, leaves not parallel veined. Flowers are not fragrant.
Availability :	Year-round.
Flower Color :	Blue, lilac, pink, white.
Decorative Life :	4-12 days.
Ethylene Sensitivity :	High
Ethylene Comments :	Flower shattering easily results from ethylene exposure. It is therefore important to treat with an anti-ethylene product.
Post Harvest Care Opportunities :	For maximum bud opening, remove bottom leaves if present, recut stems under water and place into a fresh flower food solution. Plant parts are poisonous so handle with care.
Storage Specifics :	36-38F (three days or less), 32-34F (more than three days), dry storage not recommended.
Preharvest & Harvest Factors:	Harvest when 2-5 flowers are open.
Tidbits :	Consolida is from the Latin "to make whole" referring to possible medicinal properties. As a garden plant it is often plagued with insect and disease problems. The species often used for cut flowers are C. ambigua which is branched and in colors of light pink or blue and C. orientalis which is more upright and in bright pink and purple. Morphologically, it is different from a delphinium in that its two upper petals are united into one and is lacking the two lower petals. Regardless of this distinction, most cannot tell the difference between these two genera. Suitable for drying, hang upside down in ventilated area at 70-80 F for 2-4 weeks. When purchasing, try to avoid hollow-stemmed ones and those infested with mildew (leaves look gray). Harvest when 2-4 flowers are open. With hundreds of dainty flowers clustered on a single stem that swoops dramatically upward as if reaching for the sky, the Larkspur makes a stunning addition to any arrangement. Larkspur is the Birth Month Flower for July: http://www.hoogasian.com/BirthMonthFlowers.html See More Hoogasian Flowers A to Z at: http://www.hoogasian.com/FlowersAtoZ.html